Colby Cruz

Enigma
DISC Type : dci

Operating Partner and CMO at FRSTeam of the Inland Northwest

Spokane, Washington, United States

Overview

Colby has no verified overview

Personality Overview

Persuasive & Assertive

Friendly Yet Blunt

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Colby has no verified topics they care about

Media Appearances

Colby has no verified media appearances

Work History

12-2024
Operating Partner and CMO at FRSTeam of the Inland Northwest
11-2022 - 1-2025
Business Develpment Manager at FRSTeam by Custom Commercial
1-2019 - 4-2022
Journeyman Firefighter/EMT at King County Fire District 2
7-2010 - 12-2018
Journeyman Firefighter/EMT at NORTH HIGHLINE FIRE DISTRICT
1-2002 - 7-2010
Yacht Service Apprentice/Yacht Rigger at Pacific Coast Yacht Management

Education

Fire Science from Everett Community College
Fireground Tactics from Pierce College

More Information

Social Presence :

Prographics :

Exp : 23 Location : Spokane, Washington, United States Job Level : Leadership Designation : Operating Partner and CMO at FRSTeam of the Inland Northwest
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Insights For Selling To Colby

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Colby is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Colby

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Colby move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Colby take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Colby

Personality Compatibility


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