Colby Laughhunn

Doer
DISC Type : ds

Sales Manager at Merrell

Bellevue, Nebraska, United States

Overview

Colby Laughhunn is an Event Coordinator at Topgolf, drawing on over 16 years from the ski industry to enhance guest experiences. He holds a Bachelor of Arts in Sport and Fitness Administration/Management from Wayne State College and is a Callaway Golf Certified Product Specialist, blending event management with deep sports product knowledge.

Outside of coordinating events, Colby is deeply involved in winter and summer sports as a PSIA Certified Ski Instructor and a Golf Coach. His career reflects a seamless integration of his personal passions for skiing and golf, dedicating significant time to coaching and instructing in both disciplines for many years.

He has been a certified ski instructor since 2009, showcasing a long-standing commitment to teaching and winter sports.

Personality Overview

Fast-paced

Results Focused

Strategic Planner

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Event Coordination
Serves as an Event Coordinator at Topgolf, specializing in creating memorable and seamless guest experiences.
Ski Instruction
A PSIA Certified Ski Instructor since 2009 and former Ski School Director, showing a long-term dedication to the sport.
Golf Technology
As a Callaway Golf Certified Product Specialist and a coach at Topgolf, he is proficient in golf equipment and technology.

Media Appearances

Colby has no verified media appearances

Work History

6-2025
Sales Manager at Merrell
5-2025
Golf Coach at Topgolf
10-2021 - 3-2023
Ski School Director at Mt. Crescent Ski Area
8-2019 - 10-2021
Area Manager at Alorica
3-2012 - 8-2019
Service Manager at Alorica

Education

8-1994 - 12-1999
Bachelor of Arts - BA from Wayne State College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Bellevue, Nebraska, United States Job Level : Junior Designation : Sales Manager at Merrell
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Insights For Selling To Colby

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Colby is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Colby

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Colby move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Colby take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Colby

Personality Compatibility


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