Coli Smith in

Coli Smith

Doer · DISC type sd
Head of Digital Marketing & Strategy at Northern Trust
📍 Westmont, Illinois, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
11 Years
Current Role
Head of Digital Marketing & Strategy
Job Level
Mid-senior
Location
Westmont, Illinois, United States
Personality Overview

How Coli shows up

Results Focused
Long-term Focused
Deliberate Doer

They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Priorities

Topics Coli cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2025
Head of Digital Marketing & Strategy
Northern Trust
10-2023 - 1-2025
Global Head of Digital Strategy & Marketing Performance Analytics
Northern Trust Asset Management
7-2020 - 10-2023
Global Head of Digital Marketing & Content Strategy - Senior Vice President
Northern Trust Asset Management
8-2019 - 7-2020
Global Head of Content Marketing Strategy - Senior Vice President
Northern Trust Asset Management
6-2018 - 8-2019
Director of Digital Strategy
United Federal Credit Union
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
MBA
University of Illinois Chicago
BACHELOR OF SCIENCE
Illinois State University
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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