Coli Smith

Doer
DISC Type : sd

Head of Digital Marketing & Strategy at Northern Trust

Westmont, Illinois, United States

Overview

Coli has no verified overview

Personality Overview

Results Focused

Long-term Focused

Deliberate Doer

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Coli has no verified topics they care about

Media Appearances

Coli has no verified media appearances

Work History

1-2025
Head of Digital Marketing & Strategy at Northern Trust
10-2023 - 1-2025
Global Head of Digital Strategy & Marketing Performance Analytics at Northern Trust Asset Management
7-2020 - 10-2023
Global Head of Digital Marketing & Content Strategy - Senior Vice President at Northern Trust Asset Management
8-2019 - 7-2020
Global Head of Content Marketing Strategy - Senior Vice President at Northern Trust Asset Management
6-2018 - 8-2019
Director of Digital Strategy at United Federal Credit Union

Education

MBA from University of Illinois Chicago
BACHELOR OF SCIENCE from Illinois State University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Westmont, Illinois, United States Job Level : Mid-senior Designation : Head of Digital Marketing & Strategy at Northern Trust
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Insights For Selling To Coli

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Coli is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Coli

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Coli move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Coli take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Coli

Personality Compatibility


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