Sheryl Markov

Wildcard
DISC Type : sci

Head of Digital Marketing, Demand Generation & Data Analytics at Northern Trust

Greater Chicago Area, United States

Overview

Sheryl has no verified overview

Personality Overview

Friendly But Slow

Requires Proof

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Sheryl has no verified topics they care about

Media Appearances

Sheryl has no verified media appearances

Work History

9-2025
Head of Digital Marketing, Demand Generation & Data Analytics at Northern Trust
1-2025 - 9-2025
Head of Demand Generation & Performance Marketing at Northern Trust
11-2023 - 1-2025
Executive Vice President and Head of Digital, Design & Delivery at Northern Trust
Proofreader, Supervisor, Communications Coordinator, Content Manager at Cox Target Media
Communications Coordinator at Valpak

Education

1994 - 1996
BA from University of South Florida
1992 - 1994
Journalism from Eastern Illinois University

More Information

Social Presence :

Prographics :

Exp : 2 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Head of Digital Marketing, Demand Generation & Data Analytics at Northern Trust
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Insights For Selling To Sheryl

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Ask them questions to understand their needs better while staying affable
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sheryl is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Sheryl

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Sheryl move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sheryl take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sheryl

Personality Compatibility


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