Colin Johnston

Commander
DISC Type : D

Managing Partner at Techchieva

Sarasota, Florida, United States

Overview

Colin Johnston is a growth-oriented executive and Managing Partner at Techchieva with a 30-year track record in the communications industry. He specializes in building high-performing sales teams and strategic channels in sectors like UCaaS and SaaS. Colleagues have described him as a detailed manager with deep industry expertise.

Beyond his professional achievements, Colin believes that the best partnerships are built on strong personal relationships. He values connecting with colleagues and partners, whether its at major industry conferences or more informally on the golf course, fostering collaboration outside of traditional business settings.

His company, Techchieva, was recently recognized by Telesystem as their Top Selling Partner for 2025.

Personality Overview

Risk-Taker

Impact-Driven

Very Quick

They take a lot of pride in personal achievements.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

Channel Partnerships
His career is defined by growing sales revenue and building strategic relationships within the channel, earning him a CRN Channel Chief award.
Building Relationships
He believes business is fundamentally about relationships and values opportunities to connect with partners and colleagues, whether at conferences or on the golf course.
Technology Modernization
He posts about the shifting economics of replacing legacy systems, like old copper lines for alarms and elevators, with modern, cost-effective technology.

Media Appearances

Colin has no verified media appearances

Work History

6-2022
Managing Partner at Techchieva
6-2022 - 1-2023
Vice President at Logically
9-2021 - 7-2022
President at WiredIQ
1-2007 - 10-2021
Executive Vice President Sales at Star2Star Communications
1-2002 - 4-2006
President at HighTech Telecom

Education

Colin has no verified education history

More Information

Social Presence :

Prographics :

Exp : 31 Location : Sarasota, Florida, United States Job Level : N/A Designation : Managing Partner at Techchieva
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Insights For Selling To Colin

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Colin is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Colin

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Colin move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Colin take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Colin

Personality Compatibility


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