Colin McKellar

Critic
DISC Type : C

Director of Verification at lowRISC CIC

Hemel Hempstead, England, United Kingdom

Overview

Colin McKellar is a semiconductor industry veteran with three decades of experience in design and verification. He is the Director of Verification at lowRISC and holds advisory roles at X-Silicon and Axiomise. His career includes extensive leadership at Imagination Technologies, where he was instrumental in developing world-class verification infrastructures for graphics and AI. He holds a certification in Finance for Non Finance Directors.

He has successfully managed large, multinational teams of more than 200 engineers throughout his career.

Personality Overview

Precise

Critic

ROI Driven

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

SoC Verification
His entire career has focused on creating verification infrastructures, combining simulation, formal methods, FPGAs, and emulation for complex GPU, CPU, and AI chips.
Formal Verification
Actively promotes making formal verification a standard practice, as seen in his professional activities and social media posts like "Making formal normal one step at a time. "
RISC-V Ecosystem
A key part of his current work involves driving the product and execution for bringing graphics and AI acceleration to the RISC-V ecosystem.

Media Appearances

Colin has no verified media appearances

Work History

2-2026
Director of Verification at lowRISC CIC
5-2024
Member of the Technical Advisory Board at Axiomise
1-2023
Vice President of Engineering at X-Silicon Inc
7-2018 - 9-2022
Vice President at Imagination technologies
7-2012 - 7-2018
Senior Director PowerVR at Imagination technologies

Education

Colin has no verified education history

More Information

Social Presence :

Prographics :

Exp : 30 Location : Hemel Hempstead, England, United Kingdom Job Level : Mid-senior Designation : Director of Verification at lowRISC CIC
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Insights For Selling To Colin

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Colin is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Colin

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Colin move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Colin take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Colin

Personality Compatibility


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