Colin Wilson

Examiner
DISC Type : cs

Managing Director at Totally Natural Solutions Ltd

Tonbridge, England, United Kingdom

Overview

Colin Wilson is the founder and Managing Director of Totally Natural Solutions, leveraging over 20 years of experience in pharmaceuticals, chemicals, and brewing. Educated at the University of Strathclyde and The University of Edinburgh, he is an expert in natural product extraction and GMP manufacturing. Colleagues describe him as passionate, results-driven, and highly knowledgeable.

Beyond his professional focus, Colin demonstrates a keen interest in complex social issues. He has publicly shared his thoughts on the importance of understanding and finding solutions for societal problems like homelessness, indicating a thoughtful and compassionate perspective on community welfare.

Unique fact: Colin pioneered a patented, solvent-free process to "split the hop, " creating innovative natural hop oil products for the global beverage industry.

Personality Overview

Process Oriented

Status Quo Seeker

Unexpressive

Being observant comes to them naturally.  They are always well-planned and adopt a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Hop Innovation
As the founder of Totally Natural Solutions, he focuses on developing patented, solvent-free hop oil extraction technologies for the brewing and beverage industries.
No and Low-Alcohol Beer
Actively develops and promotes solutions like HopZero, which uses specific hop molecules to enhance the mouthfeel and body of non-alcoholic beers.
APAC Market Growth
Recently hired new talent specifically to drive customer service and business growth for his company's HopInspiration range across the APAC region.

Media Appearances

Colin has no verified media appearances

Work History

1-2014
Managing Director at Totally Natural Solutions Ltd
7-2013 - 1-2014
Site Director at NATUREX
3-2005 - 7-2013
Operations Director at BarthHaas GmbH & Co. KG
Production Manager at Johnson Matthey
1-1998 - 1-2000
Pilot Plant Chemist at AkzoNobel

Education

2000 - 2003
MSc from University of Strathclyde
1991 - 1995
BSc Hons from The University of Edinburgh

More Information

Social Presence :

Prographics :

Exp : 22 Location : Tonbridge, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Totally Natural Solutions Ltd
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Insights For Selling To Colin

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Colin is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Colin

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Colin move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Colin take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Colin

Personality Compatibility


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