Colleen Gorcica

Enthusiast
DISC Type : i

Vice President, Account Management, Business & Industrial Division at Harris Interactive

Naples, New York, United States

Overview

Colleen Gorcica is a Vice President and Account Executive with Harris Interactives US Business & Industrial Division, bringing over 20 years of experience in global industry analytics. Her expertise covers strategy, customer loyalty, and market research across the automotive, aviation, and petrochemical sectors. She holds a BS from the State University of New York College at Fredonia.

In a previous sales role, she exceeded her $1. 5 million goal by 126%, earning a spot in the Presidents Club.

Personality Overview

Optimistic

Consensus Focused

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Automotive & Energy Sectors
Her career includes multiple VP and Director roles specifically focused on automotive and petroleum research at firms like TNS, Kantar, and Harris Interactive.
Customer Loyalty
A core area of her work for over two decades, focusing on consumer perceptions, customer satisfaction, and loyalty analysis for major industrial clients.
Global Market Strategy
Specializes in strategy formulation and forecasting for global industries, including aviation, mass transit, and large industrial companies.

Media Appearances

Colleen has no verified media appearances

Work History

7-2009
Vice President, Account Management, Business & Industrial Division at Harris Interactive
10-2008 - 7-2009
VP Automotive-Petroleum Research at Kantar Group
10-2008 - 6-2009
Vice President Automotive-Petroleum Research at TNS- Global
6-2009
Vice President Automotive Research at TNS NFO
11-2006 - 10-2008
Director Client Development at Oil /Gas

Education

Marketing Program from American Press Institute
1981 - 1985
BS from State University of New York College at Fredonia

More Information

Social Presence :

Prographics :

Exp : 19 Location : Naples, New York, United States Job Level : Senior Designation : Vice President, Account Management, Business & Industrial Division at Harris Interactive
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Insights For Selling To Colleen

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Colleen is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Colleen

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Colleen move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Colleen take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Colleen

Personality Compatibility


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