Colleen Schumacher

Captain
DISC Type : DS

Senior Product Marketing Manager at Newsela

Montvale, New Jersey, United States

Overview

Colleen has no verified overview

Personality Overview

Long-Term Thinker

Dynamic But Sincere

Planner & Achiever

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Colleen has no verified topics they care about

Media Appearances

Colleen has no verified media appearances

Work History

11-2025
Senior Product Marketing Manager at Newsela
8-2022 - 11-2025
Director of Product Marketing at Scholastic
10-2020 - 8-2022
Director of Product Marketing - ELA Core at Imagine Learning
9-2019 - 10-2020
Director of Product Marketing - Core Instruction at Scholastic
3-2018 - 9-2019
Senior Marketing Manager at Scholastic

Education

Business Administration from Boston University
Masters of Business Administration from Saint Thomas Aquinas College

More Information

Social Presence :

Prographics :

Exp : 21 Location : Montvale, New Jersey, United States Job Level : Middle Designation : Senior Product Marketing Manager at Newsela
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Insights For Selling To Colleen

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Colleen is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Colleen

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Colleen move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Colleen take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Colleen

Personality Compatibility


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