Connor Nichols, BBA

Examiner
DISC Type : sc

Marketing + Business Development Lead at Next Architecture Inc.

Canada

Overview

Connor is a strategic leader in marketing and business development, currently leading these efforts at Next Architecture Inc. He is also the founder of CBN Marketing and was named one of The Peaks 2025 Emerging Leaders. He holds a Bachelor of Business Administration from NAIT and is described by colleagues as focused, intuitive, and action-oriented.

Born and raised in Edmonton, Connor grew up in a competitive, sports-filled environment which instilled a strong work ethic. He is passionate about community engagement, volunteering for several local organizations. In his free time, he enjoys playing sports, being outdoors, and exploring new adventures.

He has been recognized for his community work with awards like the Duke of Edinburgh silver medal and the Twin Brooks Community Spirit Award.

Personality Overview

Tough To Convince

Unexpressive

Status Quo Seeker

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are thorough and always follow a systematic approach.

Topics They Care About

Strategic Marketing
He founded CBN Marketing based on the principles of communication, branding, and networking to help businesses grow.
Business Development
His current role focuses on business development, and he has shared his expertise as a guest on The Business Development Podcast.
Indigenous Relations
Lists Indigenous Relations as a key area of focus and leadership in his professional headline.

Media Appearances

Connor has no verified media appearances

Work History

10-2025
Marketing + Business Development Lead at Next Architecture Inc.
5-2025 - 11-2025
Associate at INCITE
7-2022 - 12-2022
Director of Strategy at Elite Digital Marketing (EDM)
5-2021
Owner/CEO at CBN Marketing
1-2020 - 12-2020
Marketing Student at You Can Ride 2

Education

2018 - 2022
Bachelor of Business Administration - BBA from NAIT (Northern Alberta Institute of Technology)
2012 - 2018
Education details unavailable from Vimy Ridge Academy

More Information

Social Presence :

Prographics :

Exp : 3 Location : Canada Job Level : Junior Designation : Marketing + Business Development Lead at Next Architecture Inc.
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Insights For Selling To Connor

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Connor is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Connor

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Connor move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Connor take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Connor

Personality Compatibility


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