Corinne Chocolaad

Commander
DISC Type : D

Vice President Marketing at UL Solutions

Geneva Metropolitan Area, Switzerland

Overview

Corinne Chocolaad is the VP of Brand Experience at UL Solutions, spearheading a major brand transformation following a massive organizational restructuring. An expert in global branding with an MBA from Northwesterns Kellogg School, she leads a team of over 60 to unify the companys identity across five continents.

She is deeply committed to her companys mission of advancing safety and trust, particularly where innovation and technology intersect with daily life, such as in data centers and fire prevention.

Unique fact: Corinne is tasked with consolidating 34 distinct businesses into a single, cohesive brand.

Personality Overview

Decisive

Risk-Taker

Candid & Clear

They like to act fast and expect others to do the same.  They are very proud of what they do. They respond well to strong and respectful communication.

Topics They Care About

Brand Transformation
She is currently leading a comprehensive rebrand at UL Solutions, charged with consolidating 34 separate businesses into one unified brand identity.
Innovation Safety
Frequently posts about the importance of ensuring that new, cutting-edge innovations are brought to market safely and responsibly for consumers.
Strategic Partnerships
Highlights the power of strong collaboration between leading brands to raise industry standards for smarter, more secure, and sustainable solutions.

Media Appearances

Corinne has no verified media appearances

Work History

7-2023
Vice President Marketing at UL Solutions
1-2021 - 7-2023
Senior Director Marketing, Brand Activation at UL Solutions
2-2017 - 5-2017
Contract Consultant at Edelman
5-2016 - 2-2017
Director, Consumer Practice at Edelman
1-2016 - 5-2016
Senior Consultant at Edelman

Education

Master of Business Administration (MBA) with Distinction from Northwestern University - Kellogg School of Management
Executive Leadership Development Program at UL Solutions from The University of Chicago Booth School of Business

More Information

Social Presence :

Prographics :

Exp : 29 Location : Geneva Metropolitan Area, Switzerland Job Level : Senior Designation : Vice President Marketing at UL Solutions
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Insights For Selling To Corinne

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Corinne is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Corinne

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Corinne move?

  • They can take decisions very fast if you manage to convince them.
  • Can Corinne take some risk or not?

  • The risks don’t matter much to them.

You And Corinne

Personality Compatibility


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