Corinne Chocolaad in

Corinne Chocolaad

Commander · DISC type D
Vice President Marketing at UL Solutions
📍 Geneva Metropolitan Area, Switzerland

Corinne Chocolaad is the VP of Brand Experience at UL Solutions, spearheading a major brand transformation following a massive organizational restructuring. An expert in global branding with an MBA from Northwesterns Kellogg School, she leads a team of over 60 to unify the companys identity across five continents.

She is deeply committed to her companys mission of advancing safety and trust, particularly where innovation and technology intersect with daily life, such as in data centers and fire prevention.

Unique fact: Corinne is tasked with consolidating 34 distinct businesses into a single, cohesive brand.

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Experience
29 Years
Current Role
Vice President Marketing
Job Level
Senior
Location
Geneva Metropolitan Area, Switzerland
Personality Overview

How Corinne shows up

Decisive
Risk-Taker
Candid & Clear

They like to act fast and expect others to do the same. They are very proud of what they do. They respond well to strong and respectful communication.

Priorities

Topics Corinne cares about

Brand Transformation
She is currently leading a comprehensive rebrand at UL Solutions, charged with consolidating 34 separate businesses into one unified brand identity.
Innovation Safety
Frequently posts about the importance of ensuring that new, cutting-edge innovations are brought to market safely and responsibly for consumers.
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Career

Work history

7-2023
Vice President Marketing
UL Solutions
1-2021 - 7-2023
Senior Director Marketing, Brand Activation
UL Solutions
2-2017 - 5-2017
Contract Consultant
Edelman
5-2016 - 2-2017
Director, Consumer Practice
Edelman
1-2016 - 5-2016
Senior Consultant
Edelman
In the press

Media appearances

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Education
Master of Business Administration (MBA) with Distinction
Northwestern University - Kellogg School of Management
Executive Leadership Development Program at UL Solutions
The University of Chicago Booth School of Business
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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