Cort Lane

Pioneer
DISC Type : IDS

VP Original Content and Entertainment - Hasbro Entertainment (Fashion & Friendship Brands) at Hasbro

Los Angeles, California, United States

Overview

Cort has no verified overview

Personality Overview

Dynamic But Sincere

Driven But Considerate

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Cort has no verified topics they care about

Media Appearances

Cort has no verified media appearances

Work History

9-2023
VP Original Content and Entertainment - Hasbro Entertainment (Fashion & Friendship Brands) at Hasbro
6-2023
Advisory Board at Queer Vox
4-2021
Author at Little Bee Books
2-2021
Executive Producer at My Little Pony
Executive Producer at No Straight Lines: The Rise of Queer Comics (documentary)

Education

Bachelor of Arts (BA) from UCLA

More Information

Social Presence :

Prographics :

Exp : 5 Location : Los Angeles, California, United States Job Level : Senior Designation : VP Original Content and Entertainment - Hasbro Entertainment (Fashion & Friendship Brands) at Hasbro
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Insights For Selling To Cort

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cort is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Cort

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Cort move?

  • They are generally fast movers and can take quick decisions
  • Can Cort take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Cort

Personality Compatibility


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