Cory Hedgepeth

Initiator
DISC Type : Di

Director of Search and AI Innovation at 9Rooftops

Wexford, Pennsylvania, United States

Overview

Cory is the Director of Search and AI Innovation at 9Rooftops, with over 15 years of experience in SEO and content strategy. He integrates AI, analytics, and user experience to drive measurable growth for clients in retail, healthcare, and CPG. People often describe him as strategic, highly skilled, and driven.

Outside of his professional role, Cory is passionate about making technology accessible. He recently developed and taught an AI and marketing course for his daughters third-grade class and has also used his expertise to create AI assistants to help people with their job searches.

He once wrote a four-page feature for USA Todays yearly sports edition, showcasing his versatile content creation skills.

Personality Overview

Impact-Oriented

Friendly Challenger

Conviction Driven

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

AI in Marketing
His current role focuses on AI innovation, and he actively posts about leveraging tools like ChatGPT and Gemini to create revenue-driving marketing personas and strategies.
Integrated SEO
He emphasizes a holistic approach where SEO, content marketing, and UX work in harmony, a core strength noted throughout his career and in recommendations.
Youth AI Education
He personally developed and taught an AI course for an elementary school's third grade, demonstrating a commitment to educating the next generation on technology.

Media Appearances

Cory has no verified media appearances

Work History

9-2025
Director of Search and AI Innovation at 9Rooftops
1-2022 - 8-2025
Senior SEO Specialist at 9Rooftops
1-2019 - 12-2019
Sr. Digital Marketing Strategist at Direct Online Marketing
1-2017 - 1-2019
Director of SEO/Content Marketing at Kylea Health & Energy
2-2014 - 1-2017
Content Writer & Marketing Manager at First Beat Media Inc.

Education

1996 - 1998
Education details unavailable from The University of Kansas
9-2024 - 9-2024
Certification from Carnegie Mellon University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Wexford, Pennsylvania, United States Job Level : Mid-senior Designation : Director of Search and AI Innovation at 9Rooftops
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Insights For Selling To Cory

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cory is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Cory

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Cory move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Cory take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Cory

Personality Compatibility


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