Courtney Birmingham

Energizer
DISC Type : I

Director of F&B Marketing at Live! Casino & Hotel

Hanover, Maryland, United States

Overview

Courtney is an experienced marketing director specializing in the casino and hospitality industry, with a focus on brand strategy for major openings, expansions, and rebrandings. She drives revenue for F&B and entertainment venues through innovative, collaborative strategies. Courtney holds a Bachelor of Arts from Marietta College.

Originally from New Jersey, Courtney has worked in several distinct markets, including Atlantic City and Milwaukee, before returning to the East Coast. She has a history of engaging with local communities, including celebrating Native American Heritage Month and supporting youth-focused charitable organizations in prior roles.

She once served on the Associate Board for City Year Milwaukee and Young Wishmakers of Wisconsin.

Personality Overview

Informal

Imaginative

Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are friendly, approachable and love to make new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Casino Brand Strategy
Her career is centered on overseeing brand image, media, and creative for major casino resorts, including launching new campaigns and property expansions.
F&B Marketing
Her current role focuses on working with all F&B teams across Live! Casino properties to enact marketing strategies that directly drive revenue.
Team Collaboration
Emphasizes adding value through collaboration and has often publicly praised her creative, PR, and operations teams for flawless event execution.

Media Appearances

Courtney has no verified media appearances

Work History

5-2024
Director of F&B Marketing at Live! Casino & Hotel
5-2023 - 5-2024
Director of Marketing at Live! Casino & Hotel
2-2022 - 5-2023
Director Of Brand Marketing at Mystic Lake Casino Hotel
8-2015 - 3-2022
Director of Marketing at Potawatomi Hotel & Casino
7-2014 - 8-2015
Director, Media Services & Creative at Foxwoods Resort Casino

Education

2000 - 2004
BA from Marietta College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Hanover, Maryland, United States Job Level : Mid-senior Designation : Director of F&B Marketing at Live! Casino & Hotel
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Insights For Selling To Courtney

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Invite them for a lunch or a drink/coffee
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Courtney is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Courtney

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Courtney move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Courtney take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Courtney

Personality Compatibility


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