Craig Andersch

Observer
DISC Type : ci

Enterprise Business Development - Commercial HVAC Division - LG Electronics at LG Electronics North America

Raleigh, North Carolina, United States

Overview

Craig Andersch is an enterprise business development professional in the Commercial HVAC division at LG Electronics, based in the Raleigh-Durham area. His career includes sales directorships at Allegion and experience as an East Regional Manager. He holds a Bachelor of Business from Campbell University.

He has a strong entrepreneurial background, having founded Raleigh Doors & Closets, an authorized dealer of One Day Doors & Closets. This venture focused on utilizing innovative 3D measuring technology for home improvements, showcasing his interest in technology-driven solutions for traditional industries.

Unique fact: Before his corporate career, Craig was a business owner, launching a company that used patented 3D digital measuring for custom door and closet installations.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

Commercial HVAC
His current role at LG Electronics is focused on this sector, and he frequently posts about HVAC technology, including recent refrigerant changes.
Multifamily Housing
Actively attends and promotes events like the Triangle Multifamily Conference, indicating this is a key target market for his business development efforts.
Home Improvement Tech
As the founder of Raleigh Doors & Closets, he leveraged patented 3D measuring and CAD systems, showing a passion for innovative home solutions.

Media Appearances

Craig has no verified media appearances

Work History

9-2022
Enterprise Business Development - Commercial HVAC Division - LG Electronics at LG Electronics North America
6-2019 - 9-2022
CEO at Raleigh Doors & Closets
11-2018 - 9-2022
Director at rockITdata
10-2017 - 10-2018
East Regional Manager at Strauss Lock Distributors
10-2013 - 9-2017
Director of Sales-Single Family East at Allegion-Schlage Lock Company

Education

Bachelors of Business from Campbell University
1988 - 1992
Business from East Carolina University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Raleigh, North Carolina, United States Job Level : N/A Designation : Enterprise Business Development - Commercial HVAC Division - LG Electronics at LG Electronics North America
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Craig

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Craig take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Craig

Personality Compatibility


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