Craig Ashinoff

Commander
DISC Type : D

CRM Migration Lead at Torpac, Inc.

New York City Metropolitan Area, United States

Overview

Craig is an accomplished product and program leader with extensive experience in the real estate and pharmaceutical industries. He is skilled in managing cross-functional teams, vendors, and multi-million-dollar budgets. He holds an MBA from the University of Rochester and recently passed the New Jersey Real Estate Salesperson exam.

Outside of his primary roles, Craig is deeply engaged in the real estate world, actively posting market analysis and home-buying advice. His focus appears to be on local markets like Union County, New Jersey, demonstrating a passion for helping people navigate the homeownership process.

He recently passed his New Jersey Real Estate Salesperson License exam, signaling a significant professional and personal interest in the real estate sector.

Personality Overview

Very Quick

Decisive

Strong-Willed

They do not care very much about building rapport or relationships.  They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Product Leadership
A core theme of his career, with director-level roles at Anywhere Real Estate and Coldwell Banker, focused on building and managing product strategies.
Real Estate Market
Frequently posts market updates and advice for homebuyers, specifically focusing on Union County, NJ. He is also pursuing his real estate license.
CRM Strategy
Has hands-on experience leading CRM migration and implementation projects at companies like Torpac, Inc. and Coldwell Banker.

Media Appearances

Craig has no verified media appearances

Work History

2-2025 - 4-2025
CRM Migration Lead at Torpac, Inc.
3-2023 - 11-2023
Cutover Management Lead at Norstella
1-2021 - 1-2023
Product Director at Anywhere Real Estate Inc.
1-2019 - 12-2020
National Product Director, The Studio at Coldwell Banker
5-2015 - 1-2019
National Product Manager, Marketing at NRT

Education

Bachelor of Science - BS from Binghamton University
MBA from University of Rochester - Simon Business School

More Information

Social Presence :

Prographics :

Exp : 36 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : CRM Migration Lead at Torpac, Inc.
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Craig

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • If convinced, they can reach decisions quite fast.
  • Can Craig take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Craig

Personality Compatibility


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