Craig Bald

Energizer
DISC Type : I

President and CEO at ITU AbsorbTech

New Berlin, Wisconsin, United States

Overview

Craig has no verified overview

Personality Overview

Full Of Energy

Believer

Big Picture Person

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

1-2025
President and CEO at ITU AbsorbTech
4-2010 - 1-2025
Chief Financial Officer at ITU AbsorbTech
4-1999 - 3-2010
Chief Financial Officer at The Middleton Doll Company
Senior Associate at BDO Seidman, LLP
Cost Accountant at Rayovac

Education

1991 - 1995
Bachelor from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 26 Location : New Berlin, Wisconsin, United States Job Level : Leadership Designation : President and CEO at ITU AbsorbTech
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Craig

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Craig take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Craig

Personality Compatibility


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