Craig Gillan

Trailblazer
DISC Type : ID

Chief Executive Officer at StoreYour

Charlottesville, Virginia, United States

Overview

Craig Gillan is a PE-backed CEO and global executive with over 24 years of experience in e-commerce, retail, and marketing. He has a history of driving top-line growth for major brands like YETI and ASICS, as well as for dynamic startups, focusing on consumer-facing strategies and P&L leadership.

There is no publicly available information about Craigs personal life, hobbies, or interests outside of his extensive professional career.

After a long career leading global brands, Craig founded Prow & Beacon, an advisory services company staffed by operators to help other businesses grow and navigate change.

Personality Overview

Values Relationships

Persuasive

Charismatic

They are more likely to be open to unproven but exciting technologies.  They like to keep things under control. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Amazon Advertising
He recently posted about his company's hunt for a skilled Amazon Ads tactician, highlighting its immense importance to the business.
Global Logistics
He is actively managing a significant one-time duty drawback project related to shipments to Canada and the UK.
Procurement Tech
Serves as a Board Advisor for Sourceflo. ai, a platform designed to revolutionize and streamline RFQ management for procurement operations.

Media Appearances

Craig has no verified media appearances

Work History

3-2025
Chief Executive Officer at StoreYour
1-2025
Board Advisor - Sourceflo.ai at Prow & Beacon
1-2025
Advisory CXO & CMO - Ridgerunner at Prow & Beacon
11-2024 - 2-2025
Interim CXO - Pop Sonic at Prow & Beacon
9-2024
Founder & Managing Director at Prow & Beacon

Education

Education details unavailable from University of Mary Washington
Education details unavailable from Unionville Highschool

More Information

Social Presence :

Prographics :

Exp : 25 Location : Charlottesville, Virginia, United States Job Level : Leadership Designation : Chief Executive Officer at StoreYour
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Give them control of the sales process
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Craig

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Craig take some risk or not?

  • They can take risks if necessary.

You And Craig

Personality Compatibility


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