Craig Barber

Enthusiast
DISC Type : i

Group Head Of Commercial Operations at Frasers Group

Shirebrook, England, United Kingdom

Overview

Craig Barber is the Group Head of Commercial Operations at Frasers Group, showcasing a decade of career progression within the company. He advanced from merchandising roles to his current leadership position, leveraging his expertise in retail and commercial strategy. He holds a degree in Sport Marketing and Management from Manchester Metropolitan University.

His professional interests appear to extend to market-leading companies known for innovation and technology, such as Google and The Walt Disney Company. This suggests an appreciation for strong brand strategy and large-scale operational excellence outside of his direct industry.

Craig has built his entire career at Frasers Group, progressing from an Assistant Merchandiser to a Group Head in ten years.

Personality Overview

Amiable & Agreeable

Consensus Focused

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Retail Operations
His career progression through merchandising and commercial management highlights a deep expertise in the operational side of a major retail group.
Commercial Strategy
In his role as Group Head Of Commercial Operations, he is centrally involved in shaping and executing the commercial strategy for Frasers Group.
Sports Marketing
His BSc (Hons) in Sport Marketing and Management from Manchester Metropolitan University indicates a foundational knowledge and interest in the sports business sector.

Media Appearances

Craig has no verified media appearances

Work History

5-2022
Group Head Of Commercial Operations at Frasers Group
6-2009 - 4-2022
Senior Commercial Operations Manager at Frasers Group

Education

Craig has no verified education history

More Information

Social Presence :

Prographics :

Exp : 16 Location : Shirebrook, England, United Kingdom Job Level : Mid-senior Designation : Group Head Of Commercial Operations at Frasers Group
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Craig

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Craig take some risk or not?

  • They can take some low-probability risks if needed.

You And Craig

Personality Compatibility


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