Craig Baugh

Enthusiast
DISC Type : i

Director of Marketing and Customer Experience at Fulcrum Group

Sheffield, England, United Kingdom

Overview

Craig Baugh is the Director of Marketing and Customer Experience at Fulcrum Group, with a background in strategy, communications, and sustainability. Holding a Diploma in Professional Marketing, colleagues describe him as a capable, dedicated, and professional leader who successfully increased web sales to £5 million annually.

He once noted his teams preparation for an event involved "flat pack DIY, " joking they should probably stick to marketing.

Personality Overview

Optimistic

Amiable & Agreeable

Consensus Focused

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Customer Experience
His current title is Director of Marketing and Customer Experience, indicating a primary focus on the end-to-end customer journey.
Renewable Energy
He recently promoted his company's involvement in the "Solar & Storage Live" event, showing a professional focus on the renewables sector.
Integrated Marketing
His experience spans marketing, communications, strategy, and sustainability, demonstrating a holistic view of brand and business growth.

Media Appearances

Craig has no verified media appearances

Work History

10-2023
Director of Marketing and Customer Experience at Fulcrum Group
4-2021 - 10-2023
Marketing, Communications and Sustainability Director at Fulcrum Group
4-2020 - 4-2021
Strategy and Marketing Director at Fulcrum Group
7-2008 - 10-2023
Non Executive Director at Cultrix Ltd

Education

2012 - 2014
Diploma in Professional Marketing from Oxford College of Marketing

More Information

Social Presence :

Prographics :

Exp : 17 Location : Sheffield, England, United Kingdom Job Level : Mid-senior Designation : Director of Marketing and Customer Experience at Fulcrum Group
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Craig

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Craig take some risk or not?

  • They can take some low-probability risks if needed.

You And Craig

Personality Compatibility


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