Craig Brogden, CPA, MBA

Critic
DISC Type : C

Director of Finance at Raley's

Greater Sacramento, United States

Overview

Craig has no verified overview

Personality Overview

Information Seeker

Negotiator

Precise

They are quite likely to negotiate on pricing or other key terms.  They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

7-2018
Director of Finance at Raley's
3-2008 - 6-2018
Senior Manager of Consolidated Accounting and Reporting at VSP Vision Care
3-2008 - 9-2012
Senior Financial Statement Analyst at VSP Vision Care
7-2006 - 3-2008
Senior Accountant at Silverado Building Materials
7-2004 - 7-2006
Staff Accountant at LH Harris CPA

Education

Master of Business Administration (M.B.A.) from California State University-Sacramento
Bachelors of Science from Sonoma State University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Sacramento, United States Job Level : Mid-senior Designation : Director of Finance at Raley's
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Craig

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Craig take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Craig

Personality Compatibility


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