Timothy Biddiscombe

Commander
DISC Type : D

Chief Executive Officer at Purple Square

Greater London, England, United Kingdom

Overview

Timothy Biddiscombe is the CEO of Purple Square CX, a firm dedicated to maximizing clients MarTech investments. With over 25 years of experience, this University of Hertfordshire graduate is a problem solver and author, focusing on vendor-agnostic guidance in marketing, data, and technology.

He is the author of "Agency Pods: The Definitive Guide" and is credited with coining industry terms like "MarTechnical Debt" and "the Abstraction Apocalypse. "

Personality Overview

Decisive

Very Quick

Impact-Driven

They like to act fast and expect others to do the same.  They are not focused on building rapport and relationships. More than the product, they care about the effectiveness of the product.

Topics They Care About

iGaming CX
His recent focus is on the iGaming vertical, specifically discussing customer relationship journeys, upcoming trends, and player protection within the regulated industry.
MarTech ROI
His entire career is built around helping clients extract maximum value from their marketing technology investments, a core principle of his company, Purple Square CX.
Agency Operations
As the author of "Agency Pods: The Definitive Guide, " he has a deep-seated interest in the structure and efficiency of agency service delivery models.

Media Appearances

Timothy has no verified media appearances

Work History

8-2024
Chief Executive Officer at Purple Square
11-2020 - 7-2024
Managing Director at Purple Square
1-2012 - 7-2024
Chief Services Officer at Purple Square
11-2010 - 12-2011
Digital Director at Faurillo Ltd
3-2009 - 10-2010
Operations Manager at Alchemetrics

Education

1995 - 1998
Bsc from University of Hertfordshire

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater London, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Purple Square
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Insights For Selling To Timothy

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Timothy is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Timothy

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Timothy move?

  • They can take decisions very fast if you manage to convince them.
  • Can Timothy take some risk or not?

  • The risks don’t matter much to them.

You And Timothy

Personality Compatibility


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