Craig Bruce

Enthusiast
DISC Type : i

Business Development Director at RSM US LLP

United States

Overview

Craig has no verified overview

Personality Overview

Story Driven

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

11-2024
Business Development Director at RSM US LLP
9-2008 - 10-2024
Client Relationship Executive at Grant Thornton Advisors LLC
6-2005 - 9-2008
Director of Business Development at PwC
6-1998 - 6-2005
Director of Business Development at PwC
6-1997 - 6-1998
Director of Business Development at Coopers & Lybrand

Education

Bachelor's degree from Southeast Missouri State University
Bachelor's degree from Southeast Missouri State University

More Information

Social Presence :

Prographics :

Exp : 28 Location : United States Job Level : Mid-senior Designation : Business Development Director at RSM US LLP
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Craig

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Craig take some risk or not?

  • They can take some low-probability risks if needed.

You And Craig

Personality Compatibility


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