Craig Cannon

Examiner
DISC Type : sc

Head of Developer Relations and Marketing at Supabase

San Francisco Bay Area, United States

Overview

Craig has no verified overview

Personality Overview

Overcautious

Process Oriented

Unexpressive

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

6-2024
Head of Developer Relations and Marketing at Supabase
10-2021 - 6-2024
Independent Consultant at Startups and Venture Funds
10-2021 - 3-2022
Director of Content at Y Combinator
1-2020 - 10-2021
Cofounder & CEO at Nugget
5-2016 - 12-2019
Director of Marketing at Y Combinator

Education

Cofounder of Nugget from Y Combinator
2007 - 2011
Education details unavailable from New York University

More Information

Social Presence :

Prographics :

Exp : 9 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Head of Developer Relations and Marketing at Supabase
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Craig

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Craig take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Craig

Personality Compatibility


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