Craig Deao

Wildcard
DISC Type : cis

Managing Director at Huron

Pensacola, Florida, United States

Overview

Craig Deao is a Managing Director at Huron, specializing in healthcare leadership, patient safety, and engagement. Holding an MHA from the University of Minnesota, he is a national speaker who helps executives build highly reliable organizations. Colleagues praise his ability to create "instant rapport" and his expertise as a presenter.

Originally from New Orleans and now living in Pensacola, Florida, Craig is married with two sons. He has served on the quality committee for his local health system, demonstrating a personal and professional commitment to community healthcare. His passion for the field began as early as age seven.

He co-led his organizations journey to receive the prestigious Malcolm Baldrige National Quality Award, the nations highest honor for performance excellence.

Personality Overview

Curious But Skeptical

Friendly But Slow

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Healthcare Leadership
A national speaker who advises executives on creating reliable organizations where clinicians want to practice and employees want to work.
Patient & Staff Engagement
Authored "The E Factor, " a book detailing how engaged patients, clinicians, and leaders can transform the healthcare industry.
Rural Health Systems
Focuses on evidence-based, practical strategies for rural hospitals, particularly around creating a culture that retains top talent.

Media Appearances

Craig has no verified media appearances

Work History

1-2015
Managing Director at Huron
8-2011
Faculty at American College of Healthcare Executives
10-2006 - 12-2020
Senior Leader & National Speaker at Studer Group
Senior Director, Education & Networking at VHA

Education

1998 - 2000
MHA from UMN Carlson School of Management
1994 - 1998
Bachelor of Arts from Louisiana State University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Pensacola, Florida, United States Job Level : Mid-senior Designation : Managing Director at Huron
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Craig

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Craig take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Craig

Personality Compatibility


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