Craig Donaldson

Balancer
DISC Type : S

Owner Link Distribution UK Ltd at Specialist in Toy Clearance , Excess Stock , Bankrupt Stock

Bradford, England, United Kingdom

Overview

Craig Donaldson is the Owner of Link Distribution UK Ltd, with over 18 years of experience specializing in toy clearance, excess stock, and bankrupt stock. He manages direct relationships with key partners like Lego and Funko, overseeing operations across four warehouses in West Yorkshire to optimize distribution.

His company is a key player in the UK for moving large volumes of surplus inventory, providing value-driven solutions for retailers and resellers.

Personality Overview

Empathetic

Formal Mannered

Slow To Decisions

They are comfortable taking a long term view.  Even if it takes time, they prefer following the process. They are polite and respectful but practical.

Topics They Care About

Surplus Inventory
Actively seeks and provides solutions for businesses with excess stock, positioning his company as a specialist in toy and homeware clearance deals.
Toy Brand Partnerships
Manages direct relationships and sources inventory from major industry players including MGA, Funko, Lego, Playmobil, and Mattel.
Wholesale Distribution
His business model focuses on supplying wholesale branded toy pallets to a variety of sellers, including retailers and market traders.

Media Appearances

Craig has no verified media appearances

Work History

4-2007
Owner Link Distribution UK Ltd at Specialist in Toy Clearance , Excess Stock , Bankrupt Stock
1-2006
Director at Link Distribution UK Ltd

Education

Craig has no verified education history

More Information

Social Presence :

Prographics :

Exp : 19 Location : Bradford, England, United Kingdom Job Level : Mid-senior Designation : Owner Link Distribution UK Ltd at Specialist in Toy Clearance , Excess Stock , Bankrupt Stock
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Be very observant about how they perceive the risk in the decision
  • Unless they are the decision maker, bring other stakeholders into the process early
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Don’t push them for a no, take the lack of yes as a no after a certain point
  • Skip mentioning details that are confusing
  • Ensure that you don’t seem disinterested when speaking to them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Low-risk, adoption by others and strong collaterals matter the most to them.
  • Will you ever get a clear answer from Craig

  • They never like to say no directly, they postpone the decisions or just go silent.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can be very slow in making decisions.
  • Can Craig take some risk or not?

  • They are very likely to play it safe rather than taking risk.

You And Craig

Personality Compatibility


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