Craig Forrest

Wildcard
DISC Type : cis

Managing Director at Alvarez & Marsal

United Kingdom

Overview

Craig Forrest is the Managing Director for Infrastructure & Capital Projects in Europe at Alvarez & Marsal. A Chartered Engineer with a Masters degree from the University of Strathclyde, he has extensive experience leading teams, developing strategy, and advising investors on maximizing value through M&A in the built environment.

His team at Alvarez & Marsal recently won "Tax Advisor of the Year" at the IJGlobal Awards.

Personality Overview

Curious But Skeptical

ROI Driven

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

European Infrastructure
Heads the European infrastructure practice and recently highlighted a GIIA and A&M survey showing rising investor sentiment in a European infrastructure 'super-cycle'.
M&A Advisory
His career is built on advising investors on how to maximize value through Mergers & Acquisitions within the infrastructure and capital projects space.
Sustainable Energy
His recent commentary and past leadership roles indicate a focus on investor interest in sustainable energy, data centres, and battery storage sectors.

Media Appearances

Craig Forrest – Alvarez & Marsal Leadership Profile. Featured in Alvarez & Marsal

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Speakers – Novogradac 2024 Spring Renewable Energy Tax Conference (Craig Forrest, Managing Director, Alvarez & Marsal). Featured in Novogradac & Company

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Work History

8-2024
Managing Director at Alvarez & Marsal
4-2022 - 7-2024
Infrastructure, Energy Transition & ESG Investor Advisory Leader at Arup
4-2019 - 7-2024
Chief Executive Officer - Arup Corporate Finanace at Arup
4-2019 - 4-2022
Arup Americas Board Member at Arup
4-2019 - 3-2022
Head of Canada at Arup

Education

Education details unavailable from CPA Ontario
1992 - 1997
MEng from University of Strathclyde

More Information

Social Presence :

Prographics :

Exp : 31 Location : United Kingdom Job Level : Mid-senior Designation : Managing Director at Alvarez & Marsal
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Craig

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Craig take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Craig

Personality Compatibility


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