Craig Foster in

Craig Foster

Captain · DISC type DS
Director of Sales - Western U.S. & Canada at Crimson AV
📍 Los Angeles Metropolitan Area, United States

Craig Foster is the Director of Sales for the Western U. S. & Canada at Crimson AV, leading business development and channel partnerships in the AV and digital signage markets. An alumnus of The Ohio State University Fisher College of Business, colleagues describe him as a highly knowledgeable professional and a detail-oriented team player with strong commercial business skills.

During his tenure as VP of Sales & Marketing at AVIT, he led initiatives that resulted in a 40% growth in sales.

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Experience
13 Years
Current Role
Director of Sales - Western U.S. & Canada
Job Level
Mid-senior
Location
Los Angeles Metropolitan Area, United States
Personality Overview

How Craig shows up

Decisive But Calm
Dynamic But Sincere
Planner & Achiever

They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Priorities

Topics Craig cares about

Strategic Partnerships
His career focuses on fostering strategic partnerships and developing key account relationships, recently highlighting a strong partnership with Campion Sales.
Digital Signage
Actively engages with the future of his industry by attending events like the Digital Signage Experience to explore the latest technology and connect with leaders.
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Career

Work history

7-2025
Director of Sales - Western U.S. & Canada
Crimson AV
7-2025
Director of Sales - Western U.S. & Canada
LED Experts Group
6-2024 - 6-2025
Director of Strategic Account Development
WyreStorm Technologies Corp.
1-2012 - 12-2024
Board Member & Vice President
The MOB
11-2022 - 6-2024
Vice President of Sales & Marketing
AVIT
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor of Science (BS)
The Ohio State University Fisher College of Business
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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