Craig Gainsboro

Questioner
DISC Type : c

CEO at Ignition Consultants (CFOs)

Greater Boston, United States

Overview

Craig has no verified overview

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to fully evaluate every situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

2-2012
CEO at Ignition Consultants (CFOs)
9-2019
VP of Finance at Reggora
1-2017
CFO Esprezzo, Inc at Esprezzo
2-2016
CFO - HawkPartners at HawkPartners
1-2013 - 3-2016
Chief Financial Officer at OYO Sports

Education

1985 - 1989
BA from Isenberg School of Management, UMass Amherst
Teachers Assistant from Harvard Extension School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Boston, United States Job Level : Leadership Designation : CEO at Ignition Consultants (CFOs)
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Craig

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Craig take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Craig

Personality Compatibility


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