Craig Gulley

Questioner
DISC Type : c

Managing Director at Swiftpak Limited

Greater Reading Area, United Kingdom

Overview

Craig Gulley is the Managing Director at Swiftpak Limited, a second-generation family business specializing in personalized packaging for high-value goods. He focuses on sectors like pharmaceutical, automotive, and IT. Craig drives the companys mission to enhance client productivity through innovative solutions and holds a degree in Business Strategy from Henley Business School.

He is passionate about using business as a force for good, championing Swiftpaks B Corp certification and commitment to stakeholders. This includes prioritizing sustainability, achieving carbon neutrality, and fostering a positive impact on the team, community, and environment through dedicated company values like family and trust.

He often repeats his favorite testimonial, which came from a fellow competitor.

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to fully evaluate every situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Sustainable Packaging
Heavily promotes Swiftpak's B Corp status, carbon neutrality, and frequently discusses solutions to plastic packaging tax and greenwashing.
B Corp Movement
He is a vocal advocate for the B Corp movement, emphasizing legal accountability to stakeholders beyond just shareholders, including the community and environment.
Corporate Culture
Passionate about his company's core values, which include 'Family, ' 'Trust, ' and 'We as a team, ' showing a focus on internal culture.

Media Appearances

Craig has no verified media appearances

Work History

12-2010
Managing Director at Swiftpak Limited
4-2001 - 12-2010
Sales Manager at Swiftpak Limited
10-2020
Executive Managing Director at Haiken
12-1999 - 3-2001
Sales Representative at BBS Packaging Group
1-1998 - 11-1999
Internal Sales at BBS Packaging Group

Education

2016 - 2016
Business Stratagy from Henley Business School
1992 - 1996
Franklin Covey Leadership from Bulmershe Grammer School

More Information

Social Presence :

Prographics :

Exp : 28 Location : Greater Reading Area, United Kingdom Job Level : Mid-senior Designation : Managing Director at Swiftpak Limited
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Craig

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Craig take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Craig

Personality Compatibility


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