Craig Jordan

Balancer
DISC Type : S

Chief Digital and Growth Officer at My Food Bag

Auckland, Auckland, New Zealand

Overview

Craig Jordan is a digital leader specializing in ecommerce and transformation for top New Zealand brands. As Chief Digital and Growth Officer at My Food Bag, he leads digital, technology, and data functions, drawing on experience from his previous role as Chief Digital Officer at The Warehouse. He holds a Masters degree from Massey University.

Outside of his executive role, Craig is committed to youth empowerment, serving as an Advisory Board Member for the William Pike Challenge. He has a keen interest in business innovation and strategy, staying current with publications like the Harvard Business Review and applying these insights to his leadership.

He founded his own consultancy, CMJ Consulting, to advise businesses on digital strategy, channels, and transformation.

Personality Overview

Slow To Decisions

Formal Mannered

Good Listener

They are comfortable taking long term decisions.  They like following the process even if it takes time to reach any conclusion. They are courteous and respectful but practical.

Topics They Care About

Digital Transformation
He has a proven executive history of leading digital transformation and innovation at some of New Zealand's largest brands, including My Food Bag and The Warehouse.
Omnichannel Retail
During his time at The Warehouse, he focused on integrating physical and online sales channels, pioneering "clicks and bricks" and click-and-collect strategies in New Zealand.
Data-Driven Growth
At My Food Bag, his role involves managing data functions to provide actionable insights and leading growth marketing to drive customer acquisition and retention.

Media Appearances

Craig has no verified media appearances

Work History

4-2023
Chief Digital and Growth Officer at My Food Bag
3-2018 - 11-2023
Chief Digital Officer at My Food Bag
9-2019
Advisory Board Member at William Pike Challenge
6-2017
Managing Director at CMJ Consulting Limited
3-2014 - 6-2017
Chief Digital Officer at The Warehouse

Education

2001 - 2003
Masters from Massey University - Te Kunenga ki Pūrehuroa
1995 - 1999
Bachelors from University of Otago

More Information

Social Presence :

Prographics :

Exp : 11 Location : Auckland, Auckland, New Zealand Job Level : Leadership Designation : Chief Digital and Growth Officer at My Food Bag
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Unless they are the decision maker, bring other stakeholders into the process early
  • Tell them about the outcome and results before talking about the input
  • Focus on making them comfortable before really commencing the sales motion

DONT's

  • Don’t push them for a no, take the lack of yes as a no after a certain point
  • Don’t brush off their concerns, their comfort with you will go down
  • Ensure that you don’t seem disinterested when speaking to them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • For them, low risk, acceptance by others and strong collaterals are most important.
  • Will you ever get a clear answer from Craig

  • They never refuse directly, they push out the decisions or just go quiet.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can be some of the slowest decision makers.
  • Can Craig take some risk or not?

  • They have no risk-appetite and prefer to take safe decisions.

You And Craig

Personality Compatibility


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