Craig Little

Enigma
DISC Type : cid

Head of Workplace Technology at DAZN

Hammersmith, England, United Kingdom

Overview

Craig Little serves as the Head of Workplace Technology and Experience at DAZN, leveraging his expertise as a ProSci Certified Change Practitioner. He focuses on the people-side of change to boost productivity. Colleagues have described him as inspirational, innovative, and patient in driving strategic cultural shifts.

He drove significant cultural change at a previous company by leading its "Digital Champions" network.

Personality Overview

Persuasive & Assertive

Fast Follower

Hard To Convince

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Workplace Experience
As the Head of Workplace Technology and Experience, his role is centered on enhancing the technology and environment for employees at a global sports media company.
Change Management
He is a ProSci Certified Change Practitioner with a background in managing user adoption and helping organizations achieve return on investment through new technology.
Global Team Building
He is actively recruiting IT technicians for his global support team in various locations, including Madrid and Gibraltar, indicating a focus on expanding his team.

Media Appearances

Craig Little - Head Of Workplace Technology at DAZN. Featured in The Org

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Work History

1-2025
Head of Workplace Technology at DAZN
9-2022 - 6-2025
Workplace Technology Experience Manager at DAZN
2-2020 - 10-2022
Office 365 Product Owner at DAZN
11-2017 - 2-2020
Adoption & Change Manager at Centrica
2-2014 - 11-2017
Service Analyst at Centrica

Education

Craig has no verified education history

More Information

Social Presence :

Prographics :

Exp : 19 Location : Hammersmith, England, United Kingdom Job Level : Mid-senior Designation : Head of Workplace Technology at DAZN
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Craig

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Craig take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Craig

Personality Compatibility


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