Craig Martinsen

Critic
DISC Type : C

Senior Manager of Digital Marketing at Isagenix

Greater Phoenix Area, United States

Overview

Craig has no verified overview

Personality Overview

Precise

Negotiator

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

2-2023
Senior Manager of Digital Marketing at Isagenix
8-2021 - 8-2023
Digital Marketing Manager at Isagenix
7-2020 - 8-2021
Digital Marketing Supervisor at Isagenix
9-2020
Adjunct Faculty - Viticulture at Yavapai College
10-2013
Viticulturist - Vineyard Management at Red Bird Vineyards / Wavy Row Farms

Education

1993 - 1998
Bachelor's degree from Prescott College
2003 - 2010
Viticulture from University of California, Davis

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Phoenix Area, United States Job Level : Middle Designation : Senior Manager of Digital Marketing at Isagenix
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Craig

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Craig take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Craig

Personality Compatibility


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