Craig Naude

Evaluator
DISC Type : CDs

General Manager at SodaStream South Africa

City of Johannesburg, Gauteng, South Africa

Overview

Craig has no verified overview

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

1-2025
General Manager at SodaStream South Africa
6-2024 - 1-2025
Head of Sales and Commercial at SodaStream South Africa
7-2020 - 6-2024
Key Account Manager at Samsung Electronics
1-2019 - 7-2020
SDA & AC Category Sales Group Manager at Defy Appliances
4-2015 - 1-2019
National Key Accounts Executive at Defy Appliances

Education

2016 - 2016
NQF Level 5 from Henley Business School, South Africa
2003 - 2005
Dipoma in Sports mangement from IIE Varsity College

More Information

Social Presence :

Prographics :

Exp : 14 Location : City of Johannesburg, Gauteng, South Africa Job Level : Senior Designation : General Manager at SodaStream South Africa
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Craig

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Craig take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Craig

Personality Compatibility


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