Craig Rossi

Questioner
DISC Type : c

President at ROSSI BUILDERS Inc.

San Francisco, California, United States

Overview

Craig is the third-generation President of Rossi Builders Inc. , a firm founded in 1934 that recently celebrated its 90th anniversary. A graduate of Cal Poly-San Luis Obispo, he specializes in delivering complex interior build-outs ahead of schedule. Colleagues describe him as experienced, trustworthy, and a relationship-focused leader.

Deeply committed to his community, Craig has volunteered extensively with the American Youth Soccer Organization (AYSO) as a coach, referee, and in various regional leadership roles. He values his personal and family friendships and has an appreciation for vintage cars, like his fathers 1935 Chevy.

He continues his familys legacy, which includes constructing San Franciscos only Frank Lloyd Wright-designed building.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Commercial Construction
Leads his family's 90-year-old firm, specializing in tenant improvements and build-outs for office, life science, healthcare, and tech spaces across the Bay Area.
Youth Soccer
Has dedicated significant personal time as a volunteer for AYSO, serving as a coach, referee, and in multiple leadership and administrative roles.
Industry Leadership
Serves on the Steering Committee for the Construction Leadership Network (CLN), a group of professionals dedicated to collaboration and sharing best practices in the industry.

Media Appearances

Craig has no verified media appearances

Work History

11-1987
President at ROSSI BUILDERS Inc.
6-2007 - 7-2016
Board Member at AYSO Region 110
3-1985 - 11-1987
Construction Manager at Lincoln Property Company
6-1984 - 2-1985
Project Manager at Robert E. Agorastos Inc.

Education

1982 - 1984
B.S. from California Polytechnic State University-San Luis Obispo
Education details unavailable from San Rafael High

More Information

Social Presence :

Prographics :

Exp : 32 Location : San Francisco, California, United States Job Level : N/A Designation : President at ROSSI BUILDERS Inc.
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Craig

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Craig take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Craig

Personality Compatibility


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