Craig Schreder, P. Eng.

Examiner
DISC Type : cs

Director, Software Engineering and Data Services at Rodan Energy Solutions Inc.

Etobicoke, Ontario, Canada

Overview

Craig is a technology leader with over 25 years of experience architecting large-scale data, cloud, and energy solutions. As Director at Rodan Energy, he leverages his extensive background from IBM to drive innovation in grid optimization. He holds an engineering degree from McMaster University and is described as a forward-thinking, standout architect.

He is passionate about applying his deep technical expertise to the renewable energy sector, viewing it as a deliberate career pivot. Craig values continuous learning, recently broadening his knowledge in both solar technology and grid control protocols. He also shows a keen interest in the evolution of sustainable engineering education.

Unique fact: Craig recently earned a NABCEP PV Associate certification, demonstrating a hands-on commitment to the solar industry.

Personality Overview

Status Quo Seeker

Overcautious

Late Adopter

They are always well-planned and adopt a systematic approach.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Energy Data Solutions
His current role at Rodan Energy focuses on using data and software engineering to advance energy intelligence and grid optimization.
Cloud Architecture
He has a long and distinguished career at IBM, leading the delivery of enterprise cloud data platforms using Azure, AWS, and Snowflake.
Grid Modernization
He is focused on the future of the electrical grid, recently completing training in DNP3, a key protocol for SCADA control systems.

Media Appearances

Craig has no verified media appearances

Work History

12-2025
Director, Software Engineering and Data Services at Rodan Energy Solutions Inc.
9-2021 - 5-2025
Executive Information Technology Architect at IBM
7-2019 - 9-2021
Senior Architect - Data Platform Services at IBM
2-2013 - 7-2019
Practice Lead - API SOA Technology Consulting at IBM

Education

Bachelor of Electrical Engineering and Society from McMaster University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Etobicoke, Ontario, Canada Job Level : Mid-senior Designation : Director, Software Engineering and Data Services at Rodan Energy Solutions Inc.
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Craig

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Craig take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Craig

Personality Compatibility


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