Sam Altman

Energizer
DISC Type : I

Director, Marketing Strategy & Planning at Disney ABC Television Group

Los Angeles, California, United States

Overview

A marketing director with nineteen years of experience at major television networks, including Disney ABC and E! Networks. They specialize in orchestrating multi-platform marketing campaigns, strategic messaging, and production planning. A graduate of the University of California, Santa Cruz, they have a strong background in both operations and creative development, driving ratings and social engagement.

As an alumnus of the University of California, Santa Cruz, they maintain an interest in the university. Their career reflects a deep and continued passion for the entertainment industry, particularly the content produced by Disney Entertainment.

This individual has an extensive history of serving as a direct liaison across numerous departments, including creative services, digital, integrated sales, and network operations.

Personality Overview

Informal

Relationship Oriented

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are people oriented, friendly and like creating new connections. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Multi-platform Marketing
Has a long history of orchestrating successful multi-platform marketing campaigns designed to drive ratings and social engagement across television and cable networks.
Strategic Messaging
Their experience includes a focus on strategic messaging, system design, and creative allocation for major media campaigns.
Creative Development
Possesses a strong background in creative development, stemming from roles at Disney ABC Television Group, ABC, and E! Networks.

Media Appearances

Sam Altman - Disney Entertainment Television. Featured in DET Press

See Now

Work History

10-2017
Director, Marketing Strategy & Planning at Disney ABC Television Group
6-2011
Senior Manager Marketing Strategy & Planning at Disney ABC Television Group
10-2005 - 6-2011
Production Supervisor at ABC
2000 - 2005
Production Manager at E! Networks

Education

Bachelor's degree from University of California, Santa Cruz

More Information

Social Presence :

Prographics :

Exp : 26 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Director, Marketing Strategy & Planning at Disney ABC Television Group
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Sam

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Sam take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Sam

Personality Compatibility


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