Craig Smith

Energizer
DISC Type : I

Chief Operating Officer at Adorama

New York City Metropolitan Area, United States

Overview

Craig Smith is the Chief Operating Officer at Adorama, leveraging a robust background in supply chain leadership from roles at Moen and Diageo. He holds a Ph. D. in Operations Research from Case Western Reserve University. Colleagues often describe him as a visionary leader with high integrity and intelligence.

Residing in the Cleveland/Akron, Ohio area, Craig has strong roots in the region, having also attended university and previously worked for Ohio-based Moen Incorporated. This long-standing connection to the area suggests a deep community tie.

Unique fact: He has co-authored academic publications on complex topics like supply chain contracts and partial quick response policies.

Personality Overview

Believer

Imaginative

Full Of Energy

They are really good at seeing what the long-term impacts of their decisions could be.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Supply Chain Strategy
Led global supply chain strategy teams at both Moen and Diageo, focusing on designing and implementing initiatives to drive business growth and efficiency.
Customer Operations
As Chief Customer Officer at Adorama, he was responsible for the entire customer journey, including warehousing, fulfillment, retail operations, and customer service teams.
Operations Management
His academic background includes a Ph. D. in Operations Research/Operations Management, which underpins his data-driven approach to business operations and leadership.

Media Appearances

Craig has no verified media appearances

Work History

3-2021
Chief Operating Officer at Adorama
4-2018 - 3-2021
Chief Customer Officer at Adorama
2-2016 - 11-2017
VP, Global Supply Chain Strategy at Moen Incorporated
3-2015 - 1-2016
VP, Supply Chain Strategy Development at Diageo
4-2012 - 3-2015
VP, Supply Chain Planning and Development at Diageo

Education

1996 - 2000
PhD from Weatherhead School of Management at Case Western Reserve University
1994 - 1996
Masters of Science from Weatherhead School of Management at Case Western Reserve University

More Information

Social Presence :

Prographics :

Exp : 25 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Chief Operating Officer at Adorama
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Share some stories about how you you have helped people in similar positions succeed
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Craig

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Craig take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Craig

Personality Compatibility


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