Craig Wahl

Trailblazer
DISC Type : DI

Founder and Director at Njorth | Home of VCubed

Toronto, Ontario, Canada

Overview

Craig Wahl is a C-suite executive with over 25 years of experience, now serving as a Fractional COO for SaaS, FinTech, and AI companies. He specializes in improving profitability and executing strategic growth plans. Described as a natural leader with strategic foresight and operational excellence, he holds an ITIL Foundations certification.

Outside of his executive roles, Craig demonstrates a deep passion for alternative rock music, frequently using bands like U2, Alice in Chains, and Stone Temple Pilots as analogies for leadership principles. He explores these connections through his personal "Reverb Series, " linking music to concepts like empathy, resilience, and integrity.

He uniquely combines his passion for 90s rock music with business, creating a "Soundtrack to Scale" to discuss leadership.

Personality Overview

Values Relationships

Informal

Friendly But Fast

They are more likely to be open to unproven but exciting technologies.  If they come to believe in your value proposition, they will be your champion. They respond better to a combination of speed and relationship.

Topics They Care About

Scaling SaaS Companies
As a Fractional COO, he focuses on solving operational challenges and driving strategic growth for scaling SaaS, FinTech, and AI companies to improve profitability.
Fractional Leadership
He has transitioned his extensive corporate experience into a fractional executive career and discusses the mindset and strategies required for success in this field.
Leadership & Mentoring
Praised for his mentoring style, he focuses on team alignment and leadership development. He has also served as a Growth Coach for Communitech and Catalyst Software.

Media Appearances

Craig has no verified media appearances

Work History

1-2019
Founder and Director at Njorth | Home of VCubed
3-2025
Community Partner at Startup Ecosystem Canada
10-2022 - 3-2025
Growth Coach - Customer at Communitech
3-2023 - 12-2024
Customer Success Growth Coach at Catalyst Software
8-2022 - 10-2024
Advisor at ThinkSmith

Education

1993 - 1994
Education details unavailable from University of Waterloo

More Information

Social Presence :

Prographics :

Exp : 6 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : Founder and Director at Njorth | Home of VCubed
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Craig

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Craig move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Craig take some risk or not?

  • They can take risks if necessary.

You And Craig

Personality Compatibility


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