Craig Wahl in

Craig Wahl

Trailblazer · DISC type DI
Founder and Director at Njorth | Home of VCubed
📍 Toronto, Ontario, Canada

Craig Wahl is a C-suite executive with over 25 years of experience, now serving as a Fractional COO for SaaS, FinTech, and AI companies. He specializes in improving profitability and executing strategic growth plans. Described as a natural leader with strategic foresight and operational excellence, he holds an ITIL Foundations certification.

Outside of his executive roles, Craig demonstrates a deep passion for alternative rock music, frequently using bands like U2, Alice in Chains, and Stone Temple Pilots as analogies for leadership principles. He explores these connections through his personal "Reverb Series, " linking music to concepts like empathy, resilience, and integrity.

He uniquely combines his passion for 90s rock music with business, creating a "Soundtrack to Scale" to discuss leadership.

Read the full overview →
Experience
6 Years
Current Role
Founder and Director
Job Level
Leadership
Location
Toronto, Ontario, Canada
Personality Overview

How Craig shows up

Values Relationships
Informal
Friendly But Fast

They are more likely to be open to unproven but exciting technologies. If they come to believe in your value proposition, they will be your champion. They respond better to a combination of speed and relationship.

Priorities

Topics Craig cares about

Scaling SaaS Companies
As a Fractional COO, he focuses on solving operational challenges and driving strategic growth for scaling SaaS, FinTech, and AI companies to improve profitability.
Fractional Leadership
He has transitioned his extensive corporate experience into a fractional executive career and discusses the mindset and strategies required for success in this field.
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Career

Work history

1-2019
Founder and Director
Njorth | Home of VCubed
3-2025
Community Partner
Startup Ecosystem Canada
10-2022 - 3-2025
Growth Coach - Customer
Communitech
3-2023 - 12-2024
Customer Success Growth Coach
Catalyst Software
8-2022 - 10-2024
Advisor
ThinkSmith
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1993 - 1994
Education details unavailable
University of Waterloo
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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