Craig Watkins

Initiator
DISC Type : Di

Managing Director & COO at Reditus Group

Brunswick, Georgia, United States

Overview

Craig Watkins is the Co-founder and Managing Director of Reditus Group, where he builds scalable revenue systems for B2B tech startups. His background includes roles as CRO and VP of Customer Success at companies like Ecrion and Verizon. He holds degrees from the Georgia Institute of Technology and the University of South Carolina.

Outside of his work guiding founders, Craig is an outdoors enthusiast who enjoys spending his personal time walking trails with his dog. This hobby is prominently featured in his professional headline, suggesting its a valued part of his life.

Craig has a unique way of describing his work: he not only builds revenue systems, but also "walks founders through complexity. "

Personality Overview

Confident

Friendly Challenger

Conviction Driven

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

B2B Startup Growth
As a co-founder of Reditus, he specializes in creating and executing marketing, sales, and customer success systems for early-stage B2B tech companies.
Customer Success
He has a proven track record of building customer success organizations from scratch, significantly increasing upsells and reducing churn in previous roles.
Systems Thinking
He frequently shares content about moving beyond linear models, viewing business operations as interconnected systems to achieve real, sustainable growth.

Media Appearances

Craig has no verified media appearances

Work History

Managing Director & COO at Reditus Group
VP of Customer Success at KINETIC
Chief Revenue Officer at Ecrion Software
VP of Customer Success at Ecrion Software
Vice President Account Management at Verizon Business

Education

Bachelor's degree from Georgia Institute of Technology
IMBA from Darla Moore School of Business at the University of South Carolina

More Information

Social Presence :

Prographics :

Exp : N/A Location : Brunswick, Georgia, United States Job Level : Leadership Designation : Managing Director & COO at Reditus Group
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Craig

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Craig take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Craig

Personality Compatibility


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