Craig Weidhorn

Energizer
DISC Type : I

Director of Strategic Sourcing - PTN at Neighborly®

Waco, Texas, United States

Overview

Craig Weidhorn is a seasoned executive with a track record of scaling businesses. He grew Harp Design Co from a small team to a national brand and has held leadership roles in strategic sourcing and operations at Neighborly® and Lamb Real Estate. He holds a bachelors degree from the University of Vermont.

He is a proven entrepreneur, having co-founded a 100% American-made clothing company with the goal of producing high-quality, fashionable apparel at affordable prices. His ventures have successfully placed products in major retailers like Bloomingdales and Amazon.

Unique fact: Craig helped grow a small, 4-person handcrafted furniture business into a nationally recognized leader featured on HGTVs "Fixer Upper. "

Personality Overview

Big Picture Person

Believer

Imaginative

They are naturally enthusiastic, so take their promise with a pinch of salt.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Scaling Businesses
As co-owner and COO, he was instrumental in growing Harp Design Co from a small 4-person shop into a nationally known furniture manufacturer.
American Manufacturing
Co-founded softwear, a clothing company focused on being "100% American made" from thought to thread, emphasizing domestic production and quality.
DTC & E-Commerce
His experience includes roles with skills in Direct-to-Consumer (DTC) and e-commerce, and his clothing brand sold through major online retailers like Amazon.

Media Appearances

Craig has no verified media appearances

Work History

2-2025
Director of Strategic Sourcing - PTN at Neighborly®
1-2024 - 2-2025
Director of Systems - Mr. Electric at Neighborly®
2-2022 - 1-2024
Chief Operating Officer at Lamb Real Estate
1-2018 - 10-2019
Co-Founder at softwear
3-2015 - 10-2017
President at Raydoor, Inc.

Education

1998 - 2003
Bachelor's degree from University of Vermont

More Information

Social Presence :

Prographics :

Exp : 20 Location : Waco, Texas, United States Job Level : Mid-senior Designation : Director of Strategic Sourcing - PTN at Neighborly®
URL has been copied!

Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Craig

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Craig take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Craig

Personality Compatibility


Other Neighborly® Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.