Craig Williamson

Examiner
DISC Type : cs

Vice President Sales & Service / Managing Director UK & Ireland at Linde Material Handling UK

Warrington, England, United Kingdom

Overview

Craig Williamson is the Vice President of Sales & Service and Managing Director for Linde Material Handling in the UK & Ireland. He leverages a strong background in finance and commercial operations to drive sales and support customers. He holds a Bachelor of Arts from the University of Liverpool.


He uniquely progressed from Finance Director to Managing Director within the Linde brand, demonstrating deep expertise in both the financial and operational sides of the business.

Personality Overview

Tough To Convince

Process Oriented

Overcautious

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Logistics Automation
He actively promotes Linde's automation portfolio, sharing insights and inviting contacts to exclusive events showcasing the technology's benefits for organizations.
Team Development
His professional summary highlights a focus on developing strong, high-performing teams through engagement, empowerment, and clear goals to deliver results.
Commercial Strategy
He is described as commercially astute, with an ability to improve business performance by focusing on key financial and operational drivers.

Media Appearances

New Managing Director for Linde Material Handling UK – Craig Williamson appointed. Featured in Linde Material Handling UK (official press release)

See Now

Work History

10-2023
Vice President Sales & Service / Managing Director UK & Ireland at Linde Material Handling UK
3-2021 - 1-2024
Senior Director Region North West & Scotland at Linde Material Handling UK
7-2017 - 11-2021
Managing Director at Linde Sterling
6-2015 - 6-2017
Finance Director at Linde Sterling
10-2010 - 6-2015
Finance Director at Baldwin Filters Ltd

Education

1999 - 2002
Bachelor of Arts - BA from University of Liverpool

More Information

Social Presence :

Prographics :

Exp : 24 Location : Warrington, England, United Kingdom Job Level : Senior Designation : Vice President Sales & Service / Managing Director UK & Ireland at Linde Material Handling UK
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Craig

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Craig take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Craig

Personality Compatibility


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