Craig York

Wildcard
DISC Type : cis

Chief Information Officer (CIO) at Milton Keynes University Hospital NHS Foundation Trust

Milton Keynes, England, United Kingdom

Overview

Craig has no verified overview

Personality Overview

Requires Proof

Friendly But Slow

ROI Driven

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

4-2022
Chief Information Officer (CIO) at Milton Keynes University Hospital NHS Foundation Trust
8-2019 - 5-2022
Chief Technology Officer (CTO) at Milton Keynes University Hospital NHS Foundation Trust
2-2016 - 8-2019
Associate Director of I.T. at Milton Keynes University Hospital NHS Foundation Trust
1-2013 - 2-2016
Head of IT at Milton Keynes University Hospital NHS Foundation Trust
3-2005 - 1-2013
IT Technical Services Manager (and other job titles) at Milton Keynes University Hospital NHS Foundation Trust

Education

2020 - 2021
Postgraduate Diploma from Imperial College London
2019 - 2022
Master's Degree from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 25 Location : Milton Keynes, England, United Kingdom Job Level : Leadership Designation : Chief Information Officer (CIO) at Milton Keynes University Hospital NHS Foundation Trust
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Craig

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Craig take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Craig

Personality Compatibility


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