Crawford R.

Energizer
DISC Type : I

Chairman at Novitas Loans Limited

London, England, United Kingdom

Overview

Crawford R. is the Chief Operating Officer for the Commercial Division at Close Brothers, bringing over 19 years of financial services experience. An expert in asset finance and consumer funding, he holds an MBA with distinction from Strathclyde Business School and excels in driving business strategy and operational management.

His MBA project received a commendation from the Dean of Strathclyde Business School, an honor awarded to only 5 out of 250 projects.

Personality Overview

Big Picture Person

Enthusiastic

Relationship Oriented

They are always positive and upbeat, so take their promises with a pinch of salt.  They are friendly, approachable and love to make new connections. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Asset Finance
An expert in asset finance and consumer funding with deep experience at leading organizations including Close Brothers, Standard Life, and RBS.
Strategic Operations
As Chief Operating Officer, he has proven strategic experience in operations management, business architecture, and driving overall business performance.
Consumer Litigation Funding
Possesses specialized expertise from his time as CEO and Chairman of Novitas Loans, a key player in the litigation funding market.

Media Appearances

Crawford has no verified media appearances

Work History

8-2023 - 11-2025
Chairman at Novitas Loans Limited
1-2023 - 8-2023
Chief Executive at Novitas Loans Limited
7-2022
Chief Operating Officer at Close Brothers Asset Finance and Leasing
7-2021 - 1-2023
Managing Director at Novitas Loans Limited
2-2017 - 3-2018
Business Architect at Close Brothers

Education

2013 - 2013
Master of Business Administration (MBA) from University of Strathclyde
2000 - 2004
Technology and Business Studies Bsc. from University of Strathclyde

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Leadership Designation : Chairman at Novitas Loans Limited
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Insights For Selling To Crawford

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid overloading them with too much detail
  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Crawford is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Crawford

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Crawford move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Crawford take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Crawford

Personality Compatibility


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