Cristian Hernandez

Critic
DISC Type : C

Head of In-Market Execution, Commercial Excellence at Kimberly-Clark

Atlanta Metropolitan Area, United States

Overview

Cristian has no verified overview

Personality Overview

ROI Driven

Negotiator

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Cristian has no verified topics they care about

Media Appearances

Cristian has no verified media appearances

Work History

2020
Head of In-Market Execution, Commercial Excellence at Kimberly-Clark
1-2016 - 12-2019
Trade Promotion Senior Leader, Revenue Growth Management at Kimberly-Clark
4-2012 - 12-2015
Regional Sales Leader, Global Accounts - Central America & Caribbean at Kimberly-Clark
1-2010 - 3-2012
Director Business Intelligence at Kimberly-Clark

Education

Master of Science (M.S.) from Purdue University Daniels School of Business
Industrial Engineer from Universidad de Lima

More Information

Social Presence :

Prographics :

Exp : 16 Location : Atlanta Metropolitan Area, United States Job Level : Mid-senior Designation : Head of In-Market Execution, Commercial Excellence at Kimberly-Clark
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Insights For Selling To Cristian

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristian is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Cristian

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Cristian move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Cristian take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Cristian

Personality Compatibility


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