Cristiane Cabral da Costa

Critic
DISC Type : C

Product Manager Sr. (Serviços Digitais) at Eve Air Mobility

São Paulo, São Paulo, Brazil

Overview

Cristiane is a Senior Product Manager at Eve Air Mobility, an Embraer subsidiary, specializing in the lifecycle of digital products. Her experience spans B2B and B2C platforms in regulated sectors like fintech and aviation. She holds certifications as a Certified Scrum Product Owner® and AI Product Leader.

She has shown a passion for female empowerment, advocating for year-round recognition and representation for women beyond just commemorative months. Her professional interests also touch upon major consumer goods companies.

Cristiane leads the development of a B2B digital platform for the complex and innovative urban air mobility sector.

Personality Overview

Information Seeker

Precise

Objective Thinker

They enjoy working alone and do not rely on others very often.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Digital Product Lifecycle
Manages the complete journey of digital products, from discovery and strategy to launch and continuous growth in complex B2B and B2C settings.
Fintech Innovation
Previously led the strategy and development of financial products, including loans, insurance, and digital accounts at Vivo and Banco Carrefour.
AI in Product
Recently completed an "AI Product Leader" certification, signaling a strong interest in applying artificial intelligence to product strategy and development.

Media Appearances

Cristiane has no verified media appearances

Work History

1-2025
Product Manager Sr. (Serviços Digitais) at Eve Air Mobility
4-2022 - 1-2025
Product Manager | Product Owner (Fintech) at Vivo (Telefônica Brasil)
12-2016 - 3-2022
Consultora (Produtos Financeiros) at Banco Carrefour
5-2013 - 12-2016
Analista de Marketing Sr at GPA

Education

2025 - 2025
AI Product Leader from Tera
2011 - 2013
Pós Graduação Lato Sensu from Faculdade Cásper Líbero

More Information

Social Presence :

Prographics :

Exp : 12 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Product Manager Sr. (Serviços Digitais) at Eve Air Mobility
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Insights For Selling To Cristiane

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristiane is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Cristiane

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Cristiane move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Cristiane take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Cristiane

Personality Compatibility


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