Cristiano Soares

Judge
DISC Type : Dc

Head of Expansion - LATAM at Deel

Campinas, São Paulo, Brazil

Overview

Cristiano is an entrepreneurial executive leading Latin American expansion for Deel. With over 10 years of experience in GTM strategy and global growth, he has built businesses from scratch and had two successful exits. He is described by colleagues as pragmatic, creative, and a results-oriented leader who attended Fundação Dom Cabral.

Outside of his primary role, Cristiano is a passionate speaker and content creator focusing on mindset, career, and strategy. He is also a License Partner for Fuckup Nights in Brazil, an organization that creates safe environments for professionals to learn from failure and foster innovation.

Unique fact: Cristiano holds a patent for an advertising panel designed for the interior luggage racks of public transport vehicles.

Personality Overview

Objective Thinker

Quality Focused

Generally Skeptic

They take a lot of pride in personal achievements.  More than the product, they care about the impact of the product. They like to move fast and expect the same from others.

Topics They Care About

LATAM Expansion
As the Head of Expansion for LATAM at Deel, he leads the company's growth strategy across the entire region and speaks publicly on the topic.
Go-To-Market Strategy
He lists GTM as a core expertise and has advised startups on their market entry strategies, including sales, branding, and legal setup.
Entrepreneurial Mindset
He identifies as an entrepreneur rather than an executive, having built businesses from the ground up and successfully navigated two exits.

Media Appearances

Cristiano has no verified media appearances

Work History

10-2024
Head of Expansion - LATAM at Deel
12-2020 - 10-2024
Head of Expansion Brazil at Deel
8-2025
License Partner – Brazil at Fuckup Nights
4-2022 - 12-2022
Advisor at Smart Doctor
8-2018 - 11-2022
Owner | Advisor at AlugueNow - Aluguel de carros para motoristas de app

Education

2009 - 2011
Especialista from Fundação Dom Cabral
2006 - 2007
Gestor from Universidade de Itaúna

More Information

Social Presence :

Prographics :

Exp : 5 Location : Campinas, São Paulo, Brazil Job Level : Mid-senior Designation : Head of Expansion - LATAM at Deel
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Insights For Selling To Cristiano

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristiano is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cristiano

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Cristiano move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Cristiano take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Cristiano

Personality Compatibility


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