Cristina Arana

Questioner
DISC Type : c

Independent Consultant at Freelance

New York, New York, United States

Overview

Cristina Arana is an independent consultant specializing in luxury hospitality with a focus on people and culture. Her background includes leadership roles at AMAN and Four Seasons. She leverages her expertise in talent development and training to help prestigious organizations achieve operational excellence.

Drawing from her past as a Spa Manager and her certification in Massage Therapy, Cristina likely has a strong personal interest in wellness and the healing arts. This unique foundation complements her people-centric approach to building positive workplace cultures within the high-end hospitality sector.

Unique fact: She is a certified Massage Therapist, a distinctive qualification that sets her apart in the hospitality consulting field.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Luxury Hospitality Culture
Her career is dedicated to elevating people and culture within prestigious organizations like AMAN and Four Seasons to enhance guest and employee experiences.
Talent Development
She specializes in designing and executing learning strategies, from recruitment to onboarding, to nurture talent and ensure seamless integration into luxury brands.
Employee Experience
Her stated mission is to create a workplace that employees value, believing this is the key to delivering exceptional and memorable client service.

Media Appearances

Cristina has no verified media appearances

Work History

1-2023
Independent Consultant at Freelance
4-2021 - 3-2023
Director of Recruitment and Talent Development at AMAN
7-2019 - 3-2020
Assistant Director of People and Culture at Four Seasons Hotels and Resorts
9-2018 - 7-2019
Spa Manager at Carneros Resort and Spa
1-2018 - 9-2018
Executive Assistant To CEO at Ausfit Torsion Bars

Education

2004 - 2005
Certificate in Massage Therapy from The Desert Institute of the Healing Arts

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York, New York, United States Job Level : Middle Designation : Independent Consultant at Freelance
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Cristina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Cristina take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Cristina

Personality Compatibility


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