Cristina Cortes
Initiator · DISC type DiCristina Cortes is the Executive Director of the Gilroy Chamber of Commerce, where she drives economic development and business advocacy. A graduate of San José State University, her expertise spans sales, marketing strategy, and governmental relations. She has a proven track record of achieving record-breaking membership growth and expanding community engagement.
Outside of her official role, Cristina is passionate about empowering female entrepreneurs. She founded a social media coaching business to help women monetize their online presence and build personal brands. This venture focuses on teaching content strategy and lead generation on platforms like Instagram and TikTok.
At San José State University, she was recognized as "Most likely to create organizations to empower women and dress to impress. "
Read the full overview →How Cristina shows up
They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.
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DISC profile (public)
Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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