Cristina Cortes

Initiator
DISC Type : Di

Executive Director at Gilroy Chamber of Commerce

San Jose, California, United States

Overview

Cristina Cortes is the Executive Director of the Gilroy Chamber of Commerce, where she drives economic development and business advocacy. A graduate of San José State University, her expertise spans sales, marketing strategy, and governmental relations. She has a proven track record of achieving record-breaking membership growth and expanding community engagement.

Outside of her official role, Cristina is passionate about empowering female entrepreneurs. She founded a social media coaching business to help women monetize their online presence and build personal brands. This venture focuses on teaching content strategy and lead generation on platforms like Instagram and TikTok.

At San José State University, she was recognized as "Most likely to create organizations to empower women and dress to impress. "

Personality Overview

Impact-Oriented

Friendly Challenger

Conviction Driven

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Economic Growth
As Executive Director of the Gilroy Chamber of Commerce, she leads initiatives to drive economic development and foster public-private partnerships in the region.
Women's Empowerment
She founded a business to coach women nano-influencers and small business owners, and received an award for her commitment to empowering women at SJSU.
Social Media Strategy
She teaches social media marketing to chamber members and previously founded a business focused on helping entrepreneurs monetize their Instagram and TikTok presence.

Media Appearances

Cristina has no verified media appearances

Work History

10-2025
Executive Director at Gilroy Chamber of Commerce
9-2025 - 10-2025
Membership Marketing Manager at Gilroy Chamber of Commerce
10-2023 - 9-2025
Community Relations Coordinator at Gilroy Chamber of Commerce
1-2022 - 3-2024
CEO/Founder at Cristina Alida Social Media
5-2019 - 1-2022
Independent Contractor at MONAT Global

Education

2013 - 2018
Business Administration from San José State University
2009 - 2013
Education details unavailable from Lincoln High School

More Information

Social Presence :

Prographics :

Exp : 9 Location : San Jose, California, United States Job Level : Senior Designation : Executive Director at Gilroy Chamber of Commerce
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Cristina

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Cristina take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Cristina

Personality Compatibility


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