Cristina La Vaccara

Evaluator
DISC Type : sdc

Head of Marketing Market Management at Mercedes-Benz AG

Filderstadt, Baden-Württemberg, Germany

Overview

Cristina has no verified overview

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Cristina has no verified topics they care about

Media Appearances

Cristina has no verified media appearances

Work History

6-2025
Head of Marketing Market Management at Mercedes-Benz AG
4-2022 - 8-2025
Head of Digital Marketing Region Europe at Mercedes-Benz AG
6-2014 - 6-2022
Manager Marketing Operations Region Europe at Mercedes-Benz AG

Education

1997 - 1999
Master in International Marketing from Fachhoschule Reutlingen

More Information

Social Presence :

Prographics :

Exp : 11 Location : Filderstadt, Baden-Württemberg, Germany Job Level : Mid-senior Designation : Head of Marketing Market Management at Mercedes-Benz AG
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Cristina

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Cristina take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Cristina

Personality Compatibility


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